After two and half years Jo Bedu’s flagship store in Amman, Jordan is finally wearing its true identity.
Back in 2009, Meesh and Tamer rented out a small store in Weibdeh and started working it themselves after their day jobs with no money, no contractors, nothing. Their family and friends even joined them one Friday for a Paint and BBQ Day and gave the store its yellow soul. After few months of toiling and toiling Jo Bedu opened its first standalone store front on June 15th 2009.
Over the next two years Jo Bedu expanded its product line and staff size. It was clear that the original store was not equipped to accommodate the growth. It was time to evolve.
Tamer, Meesh, Farah Budeiri, Khaled Budieri, and Hadi Alaeddin took all the notes from the two years experience and designed an ultra functional simple store that enhances the tribe’s experience at their Jo Bedu home.
Looking back at the renovation journey it was no easy ride. Initially it was supposed to be a 3 week project but it ended up taking a bit over two months. We had to deal with everything from lying contractors, tilted walls, cash shortage, things that don’t fit, and many many sleepless nights.
We were so frustrated that we had to open a makeshift store across the street a month into the project! video
But that’s all done now. Jo Bedu’s flagship store is here for everyone to enjoy and we are super excited for you to see it.
A special thanks goes to Books@Cafe for lending us the makeshift store! We apologize to the neighbors for over two months of ruckus.






























